SEO Battle

Scoring methodology

How SEO Battle calculates a 100-point SEO score

SEO Battle scans a website's homepage and scores a fixed set of technical, on-page, crawl, and markup checks. The current model has a maximum score of 100 points.

100

maximum points

What a 100/100 score means

A 100/100 score means the scanned homepage passed every check measured by the current SEO Battle scoring model.

It does not mean the site will rank first in search results, receive more organic traffic, or outperform competitors for a specific keyword.

Score breakdown

Four categories make up the score

Each check has a fixed point value. Passing the check adds those points to the homepage score.

Technical setup

Checks whether the homepage is reachable, secure, canonicalized correctly, and configured for mobile devices.

25 points

Homepage reachable

The homepage must return a usable successful response.

5 points

HTTPS

The final scanned homepage must use HTTPS.

5 points

Canonical exists

A canonical link must be present in the homepage HTML.

5 points

Canonical valid

The detected canonical must use HTTPS and point to the same domain.

5 points

Mobile viewport

A viewport meta tag must be present.

5 points

On-page signals

Checks the homepage title, meta description, and H1 structure.

35 points

Title exists

The homepage must contain a title tag.

10 points

Title length

The title must be between 30 and 60 characters.

4 points

Meta description exists

The homepage must contain a meta description.

7 points

Meta description length

The meta description must be between 120 and 160 characters.

3 points

H1 exists

At least one H1 must be present.

7 points

Exactly one H1

The homepage must contain exactly one H1.

4 points

Crawl & indexability

Checks whether common crawl and indexability signals are available.

25 points

Page indexable

The homepage must not contain a noindex directive in its robots meta tag.

8 points

robots.txt

A reachable robots.txt file must be available.

4 points

Sitemap

SEO Battle checks the sitemap declared in robots.txt when available, otherwise /sitemap.xml.

5 points

HTML language

The HTML element must contain a lang attribute.

3 points

Internal links

At least one link pointing to the same domain must be detected on the homepage.

5 points

Search & share markup

Checks structured data, social metadata, and image ALT coverage.

15 points

Structured data

At least one JSON-LD structured data script must be present.

5 points

Open Graph title

An og:title meta property must be present.

3 points

Open Graph description

An og:description meta property must be present.

2 points

Image ALT coverage

At least 80% of detected images must include an ALT attribute. Pages with no detected images receive this check by default.

5 points

What SEO Battle does not measure

The score is a homepage health check, not a complete SEO audit. It does not currently measure keyword rankings, backlinks, search traffic, Core Web Vitals, content quality, topical authority, domain authority, competitor keyword overlap, or every page on a website.

Two websites can therefore receive similar SEO Battle scores while performing very differently in search.

How SEO Battles are decided

A battle compares the latest available homepage SEO health scores for two domains. The site with the higher score wins the overall battle. Equal scores produce a draw.

SEO Battle can also compare category scores so users can see where one homepage performs better than the other, even when the overall scores are close.

Score history and older scans

SEO Battle currently uses scoring methodology V2 with a 100-point maximum. Older scans created under the previous 65-point model are normalized to a 0–100 scale when they are shown alongside newer results.

The original historical score and scoring version remain stored so older records are not rewritten as if they had been rescanned under the current model.

Check a homepage

Run a scan to see the score, individual checks, score history, and available battle comparisons.

Check SEO Score